ITZY’s “Gold” Falls Short of Expectations

ITZY’s highly anticipated comeback with “Gold” on October 15th marked the return of member Lia after a hiatus due to health concerns. The album boasts 11 tracks, including the lead singles “Gold” and “Imaginary Friend,” and features five re-recorded songs from their earlier 2024 release, “Born…”.

Mixed Reactions from Fans

While fans were excited to see Lia back and eager to hear new music from the group, initial reactions to “Gold” have been lukewarm. Korean netizens, in particular, have expressed disappointment with the album’s overall direction and sound.

A Shift in Sound?

The album’s departure from ITZY’s signature powerful and energetic sound has been a point of contention among fans. The new tracks, particularly “Gold,” have been criticized for lacking the group’s signature dynamism and for sounding too generic.

Looking Ahead

Despite the mixed reactions, ITZY remains one of the most popular K-pop groups in the industry. The group’s dedicated fanbase is likely to continue supporting their music and activities, and it remains to be seen whether “Gold” will ultimately be a success in the long run.