The recent leak of private messages between ADOR CEO Min Hee Jin and HYBE Labels, published by Dispatch, has revealed a surprising detail about the formation of the popular K-pop group NewJeans.
Shaman Consultation for Idol Group Lineup
The messages show that Min Hee Jin consulted with a shaman to determine the final member lineup for NewJeans. The revelation has sparked controversy, with many questioning the role of superstition in the highly competitive K-pop industry.
Significant Financial Investment in Shamanism
Furthermore, the leaked messages indicate that Min Hee Jin spent a significant amount of money on these shaman consultations, reportedly over ₩40 million KRW (approximately $28,800 USD). This financial investment in shamanism has further fueled public discussion and debate.
The controversy surrounding Min Hee Jin’s reliance on shamanism highlights the complex and often secretive world of K-pop, where traditional beliefs and modern business practices sometimes collide.