HYBE Corporation, a behemoth in the Korean music industry, operates a multi-label system, overseeing a network of independent sub-agencies. This structure allows each agency to manage its artists’ creative and promotional activities autonomously.
A House Divided?
HYBE’s subsidiaries include prominent names like BIGHIT MUSIC (home to BTS), ADOR (NewJeans), Pledis Entertainment (SEVENTEEN), SOURCEMUSIC (GFriend), and KOZ (Zico). While this model promises diverse talent and creative freedom, recent controversies have raised questions about its effectiveness.
Criticism and Concerns
Critics argue that the multi-label system can lead to inconsistencies and a lack of coordination. They point to instances where promotional efforts for different groups under HYBE seem disjointed, potentially hindering their overall success.
The Future of HYBE’s Multi-Label System
The success of HYBE’s multi-label system remains to be seen. While it offers potential for growth and diversification, the company must address concerns about coordination and ensure that each label receives the necessary support to thrive. The future of HYBE’s multi-label model hinges on its ability to balance creative autonomy with strategic collaboration.