A leaked internal document has revealed HYBE’s strategic plan to enhance the public image of its chairman, Bang Si Hyuk, making him more “likable” in comparison to other prominent K-Pop figures like J.Y. Park and Lee Soo Man.
A PR Campaign in the Making
The document, dated November 30, outlines a detailed strategy aimed at improving Bang Si Hyuk’s public perception. The plan includes a series of initiatives designed to showcase his personality, leadership skills, and vision for the K-Pop industry.
Targeting a Specific Audience
The document highlights a particular focus on appealing to a younger audience, suggesting a shift in HYBE’s public relations strategy. The plan emphasizes engaging with Gen Z through social media platforms and online content.
Building a More Approachable Image
The document proposes a shift in Bang Si Hyuk’s public persona, aiming to portray him as more approachable and relatable. This strategy includes highlighting his personal interests, showcasing his artistic side, and emphasizing his role as a mentor to the artists under HYBE.
The Competition for Public Perception
The leaked document reveals a conscious effort by HYBE to position Bang Si Hyuk favorably against his competitors, J.Y. Park and Lee Soo Man. The plan aims to counter the established public image of these industry veterans, emphasizing Bang Si Hyuk’s unique leadership style and vision for the future of K-Pop.
The Impact of the Leak
The leak of this internal document has sparked significant discussion and speculation within the K-Pop community. While HYBE has yet to officially comment on the authenticity of the document, the revelations have shed light on the company’s strategic approach to managing its public image and positioning its key figures within the industry.