Former T-ARA member Hyomin faced a disappointing comeback in February 2019 with her solo track “Allure.” The song failed to achieve the success of her previous releases, prompting Hyomin to take matters into her own hands.
A Plea to Junior Idols
In a desperate bid to boost her chart performance, Hyomin took to Twitter, directly appealing to fan accounts of top-charting idols. She asked them to stream her song, hoping to gain exposure from their dedicated fanbase. Her first request went out to fans of the rising girl group LOONA.
This unusual move highlights the challenges faced by veteran idols in a competitive K-Pop industry. While newer groups often benefit from the “rookie boost,” senior idols sometimes struggle to maintain their popularity and chart presence. Hyomin’s situation serves as a reminder of the fierce competition and the lengths some artists go to in pursuit of success.