The K-pop group ILLIT has announced their first comeback since their debut earlier this year, but the timing of their return has sparked controversy among fans.
A Suspicious Coincidence?
ILLIT’s official X account revealed that their new single, “I’LL LIKE YOU,” will be released on October 21st, along with details about the physical album versions. This announcement comes just a few weeks after fellow K-pop group aespa announced their own comeback, scheduled for the same month.
Fans Express Concerns
The close proximity of the two comebacks has led some fans to question the timing of ILLIT’s announcement. Some speculate that the group’s management may be trying to capitalize on the hype surrounding aespa’s return, potentially overshadowing their own comeback.
A Battle for Attention?
While ILLIT’s management has not commented on the speculation, the controversy highlights the competitive nature of the K-pop industry. With numerous groups vying for attention, strategic timing and marketing are crucial for success.
It remains to be seen whether ILLIT’s comeback will be overshadowed by aespa’s return or if they will be able to carve out their own space in the K-pop landscape.