The ongoing feud between ADOR and HYBE has taken a new turn with a recent bombshell report from Dispatch. The report alleges that ADOR CEO Min Hee Jin took control of the popular girl group NewJeans, originally slated to debut under Source Music in 2021.
A Change in Plans
Dispatch’s report details how NewJeans was initially envisioned as a Source Music project, with plans for a debut in 2021. However, Min Hee Jin, who had previously worked at SM Entertainment, joined HYBE and established ADOR as a subsidiary.
Min Hee Jin’s Influence
The report claims that Min Hee Jin’s vision for NewJeans differed from Source Music’s original concept. She reportedly took over the project, leading to a change in the group’s musical direction and overall image. This shift ultimately resulted in NewJeans debuting under ADOR in 2022, not Source Music.
The Impact of the Report
The Dispatch report has sparked intense speculation about the true nature of the ADOR-HYBE relationship and the role of Min Hee Jin in the creation of NewJeans. The report raises questions about the creative control within HYBE and the future of the girl group.