NewJeans, the rookie girl group that has taken the K-Pop world by storm, made a powerful statement during a recent live broadcast. The members openly addressed their dissatisfaction with their agency, HYBE, and voiced their demands for change.
Members Speak Out
During the live stream, each member shared their perspective on the issues they face with HYBE. The specifics of their demands remain unclear, but the broadcast quickly went viral, sparking widespread support for the group.
A Call for Action
Following the broadcast, fans rallied behind NewJeans, expressing their solidarity with the hashtag #방시혁_2주준다_민희진_복귀시켜라 (#BangPD_two_weeks_to_normalize_ADOR). This hashtag calls for HYBE CEO Bang Si-hyuk to address the situation and reinstate former ADOR CEO Min Hee-jin within two weeks.
A New Era in K-Pop?
NewJeans’ bold move has sent shockwaves through the K-Pop industry. Many see this as a turning point, with the group challenging the traditional power dynamics between artists and agencies. Their courage has inspired fans and fellow artists alike, highlighting the growing demand for greater autonomy and transparency in the K-Pop landscape.