Fans of the popular K-Pop group NewJeans were left bewildered and disappointed after all videos from the “Ban Heesoo” YouTube channel were mysteriously deleted.
A World of Lore Disappears
The channel, featuring the character Ban Heesoo, was created as part of the group’s “Ditto” lore, a narrative element that intertwined with the group’s music and activities. Ban Heesoo represented the fandom, adding a layer of immersion and connection for fans.
Management Changes Lead to Confusion
The sudden disappearance of the videos is attributed to the recent change in management at ADOR, the agency behind NewJeans. Following the departure of CEO Min Hee Jin, the new leadership seems to have made the decision to remove the videos. This move has left fans frustrated and confused, as the “Ditto” lore was a beloved aspect of the group’s identity.
Fans Express Disappointment
Many fans took to social media to express their disappointment and frustration. The loss of the “Ban Heesoo” channel felt like a loss of a connection to the group and the “Ditto” narrative. The sudden removal without explanation has left many fans feeling unheard and disrespected.