The K-Pop world was stunned on September 11th when the members of NewJeans took to a brand new YouTube channel for a surprise livestream. This unexpected move came without the approval of their current management, ADOR.
A Message of Discontent
The girls made it clear that their livestream was not sanctioned by ADOR. They explained that they felt compelled to speak out directly to their fans, expressing their dissatisfaction with the current management.
Calling for a Return to the Past
The livestream saw the members of NewJeans voice their desire for a return to the system implemented by their original producer, Min Hee Jin. They stated that they believed this system was crucial for their artistic growth and well-being.
A Cry for Change
The livestream served as a powerful statement from the group, highlighting their concerns and demanding change within their management. The future of NewJeans and their relationship with ADOR remains uncertain, but the group’s bold move has undoubtedly sent shockwaves through the K-Pop industry.