TXT, the popular K-Pop group, recently released a new song titled “Open Always Wins” in collaboration with Samsung for the launch of their new Galaxy Z Flip 6 phone. The song also serves as Samsung’s tagline for their sponsorship of the 2024 Paris Olympics.
While brand endorsements and collaborations are often seen as milestones for K-Pop groups, this particular partnership has sparked controversy among TXT’s fanbase, known as MOAs.
Concerns Over Moral Implications
Fans have expressed concerns over the moral implications of the collaboration, citing Samsung’s history of labor exploitation and human rights violations. These concerns stem from reports of unfair working conditions, low wages, and suppression of worker rights in Samsung’s factories, particularly in countries like Congo and Palestine.
Fans Demand Transparency and Accountability
MOAs have taken to social media to voice their disappointment and demand transparency from both TXT and Samsung. They are calling for the companies to address the concerns surrounding Samsung’s labor practices and to take concrete steps towards ensuring ethical and responsible business practices.
A Divided Fandom
The controversy has divided the fandom, with some fans supporting the collaboration and others urging for a boycott. The debate highlights the growing awareness among K-Pop fans about the ethical implications of their idols’ commercial partnerships.
This situation raises important questions about the role of K-Pop idols in promoting brands with questionable ethical records and the responsibility of fans to hold both idols and companies accountable for their actions.